time and attendance app South Jordan

Case Study: The Alberta Motor Association


The Alberta Motor Association (AMA) is a non-profit membership organization in Canada that serves customers in Alberta and the Northwest Territories. The AMA believes its members are practically family. This means that if customers are in a jam, need guidance, or even a “shoulder to cry on,” AMA will always do its best to help customers get the most enjoyment from their travel and leisure time.

To manage a business that makes customers feel as if they’re part of a family, it’s vital to constantly analyze and improve business processes. For example, when a motorist needs help, does a special service request speedily get from the call center to the person who can deliver what’s needed?

With about 2,100 people working across multiple business units including membership, travel bookings, insurance, vehicle registration, and roadside assistance, scheduling employees is a monumental task. For several years, the AMA examined numerous solutions to automate its paper-based time, attendance, and scheduling operations, yet none of the products were able to meet all of the organization’s essentials.


Recently, AMA found the the perfect solution to automate its time and attendance operations. During the rollout, TimeSimplicity was suggested as a way to automate the AMA’s scheduled workers and replace the various paper-based scheduling methods including wall calendars, spreadsheets, and word processing documents.

“After an extensive evaluation of TimeSimplicity, we determined it was just what we needed and was an optimal fit with our time and attendance solution.”Erv Krawchuk, Program Manager, Business Process Improvement for AMA.

TimeSimplicity from ICON, Inc. is an advanced, cloud based scheduling solution that cuts out over staffing, reduces overtime, rapidly detects gaps in coverage, and identifies employees whom are the best fit to cover open shifts. TimeSimplicity seamlessly integrates with leading payroll solutions as well as with ICON, Inc.’s time and attendance software—TimeClock and TimeWorks Mobile.”


“I have learned the key to improving processes is to implement solutions that allow people to concentrate on doing their jobs, not on the tools they are using,” said Krawchuk. “In the past, schedulers were focused on creating, filling in, and updating various paper-based calendars—a very unproductive use of their time and converting those calendars to paper time sheets for data entry. Now, they can do more critical work, which is crucial in helping us deliver the family-like service we’re known for.”

TimeSimplicity makes schedules available online and allows schedulers to notify staff members via email or text messages when a shift has changed or a requested shift becomes available. This is a important benefit for AMA. In the past, it wasn’t easy for schedulers to determine if they had full coverage for the shifts they were responsible for. Now, they can observe it all including pending time off requests. They can also see the affect that a time-off request would have on the overall schedule, allowing them to make informed scheduling choices.

As an added advantage, TimeSimplicity allows AMA to execute standard business processes across the business. In the paper world, people were making their own rules based on their understanding of what needed to be done and their group’s unique needs. With TimeSimplicity and its seamless integration into AMA’s time and attendance system, these troubles have completely disappeared because everyone is on the same system.

“We recently completed an extensive study that showed 100% of the business units using TimeSimplicity would not go back to the old way of doing things,” concluded Krawchuk. “That finding is a testament to the ability of TimeSimplicity to improve the way we schedule our employees. I can’t imagine scheduling at AMA without TimeSimplicity.”

TimeSimplicity can revolutionize your scheduling processes just as it has done for the Alberta Motor Association and thousands of other organizations.